Products: Streaming Radio
Whether you listen to news, sports, talk, rock, pop, oldies, country, R&B, rap, or adult contemporary music, CBS RADIO has a station to satisfy your assorted interests and moods, all available at the click of a mouse. In addition to CBS RADIO’s nearly 200 stations and custom channels, the company also powers AOL Radio’s 200+ stations and Yahoo! Music Radio’s 500+ stations, giving users access to even more content and music they desire.
A brand new state-of-the-art player developed by CBS RADIO incorporates the more than 500 stations and allows audiences to toggle between stations; view song titles and album information, and link to websites featuring the current artist being streamed; access favorite stations via presets; rate and share songs; purchase individual songs and albums; and link to a host of additional web content, including videos, promotions, contests, news headlines, sports scores, trivia and concert information.
Through geotargeting, CBS Radio can harness the power of greater distribution with the ability to serve different ads within the same stop sets depending on the location of the user.
Streaming display banner suite options:
Option 1) Single 300×250 banner
Max File Size: 39K
File Type Accepted: JPG, GIF, FLV
Average Click through rate (CTR) CBS: 0.12%
Industry Standard CTR: No data
CPM (Cost per thousand): email for current rate
Option 2) Suite includes 300×250, and 728×90 banners
Max File Size: 39K
File Type Accepted: JPG, GIF, FLV
Average Click through rate (CTR) CBS: 0.12%
Industry Standard CTR: No data
CPM (Cost per thousand): email for current rate
Option 3) Suite includes 300×250, 728×90 ads, and 1600×1200 skin
Max File Size: 39K
File Type Accepted: JPG, GIF, FLV
Average Click through rate (CTR) CBS: 0.12%
Industry Standard CTR: No data
CPM (Cost per thousand): email for current rate
Pre-Roll Option 1) 400×300 pre-roll video with 300×250 banner
Max File Size: 39K
File Type Accepted: JPG, GIF, FLV
Average Click through rate (CTR) CBS: 0.12%
Industry Standard CTR: No data
CPM (Cost per thousand): email for current rate
300×250 banner ad is revealed after video has ended
Pre-Roll Option 2) 400×300 pre-roll video, 300×250, 728×90, and Skin
Max File Size: 39K
File Type Accepted: JPG, GIF, FLV
Average Click through rate (CTR) CBS: 0.12%
Industry Standard CTR: No data
CPM (Cost per thousand): email for current rate
300×250 banner ad is revealed after video has ended
Synced Banner) 300×250 and 134×112 – The InStream spot is playing
Max File Size: 39K
File Type Accepted: JPG, GIF, FLV
Average Click through rate (CTR) CBS: 0.12%
Synced Banner…Continued) The InStream ad has completed playout:
The audio spot has finished playing and the 300×250 and 150×120 Synced Banners disappear
A Leave Behind banner is dynamically instantiated in the Play History
