Products: Mobile
The mobile platform has opened new doors for advertisers to be able to interact with radio listeners anywhere they go.
Mobile Sites
We’ve begun to offer special “mobile” versions of our radio station sites and microsites. This is a smaller, stripped-down edition of the full site which features just the bare essentials of what a listener on the go (with limited phone bandwidth and screen-space) is looking for. As we become part of their daily life when out and about, they are exposed to your advertising message in yet another medium – away from the computer and radio.
Example: http://mobile.670thescore.com (view on a mobile phone)
Example: http://www.b96hits.com/mobile (view on a mobile phone)
Mobile Coupons
What if your customer could enjoy the hassle-free process of finding a coupon and clipping it from the newspaper? What if your coupon was right there on their phone – something that anyone has on them at all times – to show at the register? This technology has the potential to drive even more consumers than a standard coupon because it’s always with them at their convenience.
Example: http://www.cbsdigitalchicago.com/popeyes (view on a mobile phone)
Text Message Campaigns
Our text messaging system allows our listeners to interact with our on-air personalities on a daily basis — and we receive thousands of text messages a day as they do so. This opens a perfect opportunity for your business to inject your message while we’ve captured their attention. Bounceback messages (the automatic response when we receive their text), text-to-win contests, mobile surveys, and custom keyword response services help create a unique advertising package to reach your customer in a variety of ways on their phone. And, best of all, we can keep a database of people who do interact with your campaign so that we can contact them again (with their permission) about future discounts, deals, and messaging for your company.
