Products: Banners
Banner: A banner is an advertisement that typically runs across a Web page or is positioned in a margin or other space reserved for ads. Banner ads can display on a web page, or a stream player ( CBS Radio station, AOL/Yahoo!). Ads can be static, rotating, expandable, integrated with smart technology, and more. Most ads can also be geotargeted.
Standard banner sizes are as follows:
Leaderboard
Description: Banner ad at the top of every home page.
Size: 728x90Max
File Size: 39K
File Type Accepted: JPG, GIF, FLV, Redirect Code
Average Click through rate (CTR) CBS: 0.32%
Industry Standard CTR: 0.27%
CPM (Cost per thousand): email for current rate
Featured Tile
Description: Large Square Ad, usually found at the bottom of every page within a site.
Size: 300×250
Max File Size: 39K
File Type Accepted: JPG, GIF, FLV, Redirect Code
Average Click through rate (CTR) CBS: 0.58%
Industry Standard CTR: 0.37%
CPM (Cost per thousand): email for current rate
Dynamic Inventory Ad
Description: Inventory scrolls across the banner, rollover banner with mouse to expand view & inventory. When expanded, banner shows larger images & more details. Inventory continues to scroll & filter options are now present.
Pricing and sizing: custom
Smart Ad
Description: Clients can be integrated into adaptable smart ads throughout station web sites using content driven triggers to serve creative specifically targeted ads. Examples include, weather conditions, traffic triggers, and more.
Pricing and sizing: custom
Expandable Banners
Description: An expandable banner is an ad that starts in a banner space and then either automatically or upon user initiation (mouse over), expands outside of the banner. The expansion can be a panel appearing adjacent to the banner, or a free-floating layer.
Pricing and sizing: custom
Interactive-Functional Banners
Description: Interactive banners can feature video commercials or other functions upon user interaction or mouse over.
Pricing and sizing: custom
