August 25th, 2010
New CBS strategy: Create strong local-market radio/TV combo websites
New York all-newsers “1010 WINS” and WCBS-AM, all-sports “Fan” WFAN, and WCBS-TV/Channel 2 will be housed on a single website, says CBS CEO Leslie Moonves on Tuesday’s conference call. CBS isn’t stopping with the Big Apple:
This is the model for more CBS radio/TV markets to come. Moonves says “We’re confident we have a terrific formula” that will be “rolling out to other markets.”
Read more at radio-info.com
