August 10th, 2010
AT&T, American Back CBS Web Series ‘Around the World for Free’
Source: AdAge/Andrew Hampp
LOS ANGELES (AdAge.com) — CBS Interactive is rolling out a web series whose entire narrative will depend exclusively on the two most hard-to-find attributes in digital entertainment: sponsors and active fans.
Luckily for CBS, the former is already taken care of when it rolls out “Around the World for Free,” an online spinoff of “The Amazing Race” that makes its debut July 26 on CBS.com and other CBS Interactive properties.
The series will chronicle the real-time travels of Jeff Schroeder, a veteran of CBS reality shows “Big Brother” and “The Amazing Race,” as he attempts to globe-trot without so much as a dollar to his name, relying on strangers and online viewers to dictate and potentially accommodate his every move — all with the aid of integrated sponsors AT&T, to connect Mr. Schroeder to his fans, and American Airlines, to fly him to his various destinations.
