New Mobile Possibilities Force Marketers to Check Into Local
For at least a decade, the internet’s “local opportunity” has been “emerging.” But while it remains elusive and unrealized from an advertising standpoint, from the perspective of consumer behavior, “local” has been the most important but least understood phenomenon online.
For at least a decade, the internet’s “local opportunity” has been “emerging.” But while it remains elusive and unrealized from an advertising standpoint, from the perspective of consumer behavior, “local” has been the most important but least understood phenomenon online.
