New CBS strategy: Create strong local-market radio/TV combo websites
New York all-newsers “1010 WINS” and WCBS-AM, all-sports “Fan” WFAN, and WCBS-TV/Channel 2 will be housed on a single website, says CBS CEO Leslie Moonves on Tuesday’s conference call. CBS isn’t stopping with the Big Apple:
Local Ops Drive Results for CBS
(Source: Katy Bachman/Mediaweek)
The advertising recovery at CBS’ local radio and TV stations led the overall growth at the media giant, which reported second-quarter revenue of $3.33 billion, a gain of 11 percent compared to a year ago.
Local broadcasting increased 17 percent to $678.2 million, with TV stations up a whopping 31 percent to $337.9 million, driven by categories such as auto, telecom, retail and entertainment. Radio revenue gained 6 percent to $322 million, with stations in the top 10 markets up 10 percent. (more…)
AT&T, American Back CBS Web Series ‘Around the World for Free’
Source: AdAge/Andrew Hampp
LOS ANGELES (AdAge.com) — CBS Interactive is rolling out a web series whose entire narrative will depend exclusively on the two most hard-to-find attributes in digital entertainment: sponsors and active fans.
Luckily for CBS, the former is already taken care of when it rolls out “Around the World for Free,” an online spinoff of “The Amazing Race” that makes its debut July 26 on CBS.com and other CBS Interactive properties.
Hot or Not: E-mail Marketing vs. Social-Media Marketing
Source: AdAge/Steve Rubel
Contrary to popular belief, video didn’t kill the radio star, YouTube didn’t knock off TV and Twitter didn’t shut down blogging. However, in each case the steady advance of new technology definitely forced the incumbents to evolve. One can argue, for example, that some of the more established blogs on the web benefited greatly from building content strategies that engender massive link sharing on Twitter. Much the same, TV ad creative has changed to facilitate additional exposure on YouTube.
(more…)
New York all-newsers “1010 WINS” and WCBS-AM, all-sports “Fan” WFAN, and WCBS-TV/Channel 2 will be housed on a single website, says CBS CEO Leslie Moonves on Tuesday’s conference call. CBS isn’t stopping with the Big Apple:
Local Ops Drive Results for CBS
(Source: Katy Bachman/Mediaweek)
The advertising recovery at CBS’ local radio and TV stations led the overall growth at the media giant, which reported second-quarter revenue of $3.33 billion, a gain of 11 percent compared to a year ago.
Local broadcasting increased 17 percent to $678.2 million, with TV stations up a whopping 31 percent to $337.9 million, driven by categories such as auto, telecom, retail and entertainment. Radio revenue gained 6 percent to $322 million, with stations in the top 10 markets up 10 percent. (more…)
AT&T, American Back CBS Web Series ‘Around the World for Free’
Source: AdAge/Andrew Hampp
LOS ANGELES (AdAge.com) — CBS Interactive is rolling out a web series whose entire narrative will depend exclusively on the two most hard-to-find attributes in digital entertainment: sponsors and active fans.
Luckily for CBS, the former is already taken care of when it rolls out “Around the World for Free,” an online spinoff of “The Amazing Race” that makes its debut July 26 on CBS.com and other CBS Interactive properties.
Hot or Not: E-mail Marketing vs. Social-Media Marketing
Source: AdAge/Steve Rubel
Contrary to popular belief, video didn’t kill the radio star, YouTube didn’t knock off TV and Twitter didn’t shut down blogging. However, in each case the steady advance of new technology definitely forced the incumbents to evolve. One can argue, for example, that some of the more established blogs on the web benefited greatly from building content strategies that engender massive link sharing on Twitter. Much the same, TV ad creative has changed to facilitate additional exposure on YouTube.
(more…)
(Source: Katy Bachman/Mediaweek)
The advertising recovery at CBS’ local radio and TV stations led the overall growth at the media giant, which reported second-quarter revenue of $3.33 billion, a gain of 11 percent compared to a year ago.
Local broadcasting increased 17 percent to $678.2 million, with TV stations up a whopping 31 percent to $337.9 million, driven by categories such as auto, telecom, retail and entertainment. Radio revenue gained 6 percent to $322 million, with stations in the top 10 markets up 10 percent. (more…)
AT&T, American Back CBS Web Series ‘Around the World for Free’
Source: AdAge/Andrew Hampp
LOS ANGELES (AdAge.com) — CBS Interactive is rolling out a web series whose entire narrative will depend exclusively on the two most hard-to-find attributes in digital entertainment: sponsors and active fans.
Luckily for CBS, the former is already taken care of when it rolls out “Around the World for Free,” an online spinoff of “The Amazing Race” that makes its debut July 26 on CBS.com and other CBS Interactive properties.
Hot or Not: E-mail Marketing vs. Social-Media Marketing
Source: AdAge/Steve Rubel
Contrary to popular belief, video didn’t kill the radio star, YouTube didn’t knock off TV and Twitter didn’t shut down blogging. However, in each case the steady advance of new technology definitely forced the incumbents to evolve. One can argue, for example, that some of the more established blogs on the web benefited greatly from building content strategies that engender massive link sharing on Twitter. Much the same, TV ad creative has changed to facilitate additional exposure on YouTube.
(more…)
Source: AdAge/Andrew Hampp
LOS ANGELES (AdAge.com) — CBS Interactive is rolling out a web series whose entire narrative will depend exclusively on the two most hard-to-find attributes in digital entertainment: sponsors and active fans.
Luckily for CBS, the former is already taken care of when it rolls out “Around the World for Free,” an online spinoff of “The Amazing Race” that makes its debut July 26 on CBS.com and other CBS Interactive properties.
Hot or Not: E-mail Marketing vs. Social-Media Marketing
Source: AdAge/Steve Rubel
Contrary to popular belief, video didn’t kill the radio star, YouTube didn’t knock off TV and Twitter didn’t shut down blogging. However, in each case the steady advance of new technology definitely forced the incumbents to evolve. One can argue, for example, that some of the more established blogs on the web benefited greatly from building content strategies that engender massive link sharing on Twitter. Much the same, TV ad creative has changed to facilitate additional exposure on YouTube.
(more…)
Source: AdAge/Steve Rubel
Contrary to popular belief, video didn’t kill the radio star, YouTube didn’t knock off TV and Twitter didn’t shut down blogging. However, in each case the steady advance of new technology definitely forced the incumbents to evolve. One can argue, for example, that some of the more established blogs on the web benefited greatly from building content strategies that engender massive link sharing on Twitter. Much the same, TV ad creative has changed to facilitate additional exposure on YouTube.
(more…)
