Assets: Yahoo! Music
CBS RADIO is proud to announce the addition of Yahoo! Music’s LAUNCHcast Radio. This agreement unites two of the largest online radio providers and expands the breadth of free music, news, talk and sports content available to millions of Yahoo! users, while expanding distribution of our CBS RADIO stations.
In addition to CBS RADIO’s nearly 200 stations and custom channels, the company also powers AOL Radio’s 200+ stations, giving users access to even more content and music they desire.
A brand new state-of-the-art player developed by CBS RADIO incorporates the more than 500 stations and allows audiences to toggle between stations; view song titles and album information, and link to websites featuring the current artist being streamed; access favorite stations via presets; rate and share songs; purchase individual songs and albums; and link to a host of additional web content, including videos, promotions, contests, news headlines, sports scores, trivia and concert information.
Through geotargeting, CBS Radio can harness the power of greater distribution with the ability to serve different ads within the same stop sets depending on the location of the user.
