News & Updates Archives
September 14th, 2010
New Mobile Possibilities Force Marketers to Check Into Local
For at least a decade, the internet’s “local opportunity” has been “emerging.” But while it remains elusive and unrealized from an advertising standpoint, from the perspective of consumer behavior, “local” has been the most important but least understood phenomenon online.
August 25th, 2010
New CBS strategy: Create strong local-market radio/TV combo websites
New York all-newsers “1010 WINS” and WCBS-AM, all-sports “Fan” WFAN, and WCBS-TV/Channel 2 will be housed on a single website, says CBS CEO Leslie Moonves on Tuesday’s conference call. CBS isn’t stopping with the Big Apple:
August 23rd, 2010
Local Ops Drive Results for CBS
(Source: Katy Bachman/Mediaweek) The advertising recovery at CBS’ local radio and TV stations led the overall growth at the media giant, which reported second-quarter revenue of $3.33 billion, a gain of 11 percent compared to a year ago. Local broadcasting increased 17 percent to $678.2 million, with TV stations up a whopping 31 percent to [...]
August 10th, 2010
AT&T, American Back CBS Web Series ‘Around the World for Free’
Source: AdAge/Andrew Hampp LOS ANGELES (AdAge.com) — CBS Interactive is rolling out a web series whose entire narrative will depend exclusively on the two most hard-to-find attributes in digital entertainment: sponsors and active fans. Luckily for CBS, the former is already taken care of when it rolls out “Around the World for Free,” an online [...]
August 5th, 2010
Hot or Not: E-mail Marketing vs. Social-Media Marketing
Source: AdAge/Steve Rubel Contrary to popular belief, video didn’t kill the radio star, YouTube didn’t knock off TV and Twitter didn’t shut down blogging. However, in each case the steady advance of new technology definitely forced the incumbents to evolve. One can argue, for example, that some of the more established blogs on the web [...]
July 28th, 2010
CBS’ Tassler Discusses Fall Lineup, ‘Hip’ New Hawaii Five-O
Media Week/Marc Berman Once again, CBS has the strongest fall lineup, with an abundance of hit scripted comedies and dramas and quality non-scripted hours Survivor, The Amazing Race and Undercover Boss scheduled appropriately across the week. The Eye net has, in fact, led in total viewers for seven out of the last eight seasons and [...]
July 27th, 2010
The rise of social media levels the playing field
Ad Week/ Brian Morrissey If there was a single familiar refrain from digital shops over the past decade, it was that their older, traditional-agency brethren “didn’t get it” when it came to digital. But lately, that widely acknowledged gap has begun to narrow to the point where “older” agencies can claim more success in some [...]
July 22nd, 2010
RAIN reviews CBS’s new Radio.com
(Source) RAIN /Michael Schmitt Yesterday we reported on CBS Radio and CBS Interactive’s ambitious new integrated streaming platform Radio.com (RAIN coverage here), that ties together hundreds of online radio stations from CBS, AOL Radio, Yahoo Radio and Last.fm. It’s a ton of content and the site succeeds overall in organizing those hundreds of stations. Yet, [...]
July 22nd, 2010
CBS Radio Bows New Media Player
(Source) Media Daily News/Erik Sass CBS Radio has relaunched its online streaming media player, offering an immersive multimedia environment for users and more capabilities and placement opportunities for advertisers.
July 21st, 2010
Viral Old Spice ‘Responses’ Crush Original Ads in Online
(Source) adage.com NEW YORK (AdAge.com) — The 186 responses that Old Spice pitchman Isaiah Mustafa recorded for fans of his beauty, intelligence and outstanding physique took just a week to eclipse the original TV ads themselves in total views, according to new numbers from Visible Measures.
